The one billionth jar of Vegemite has gone down the production line, proving that Australians really do enjoy it for breakfast, lunch and tea.
Since hitting Australian shelves in the 1920s, the salty yeast spread has been popular not only on sandwiches, toast and biscuits, but also in soups and casseroles.
Among the people who gathered at Kraft's manufacturing plant in Port Melbourne to mark the occasion of the one billionth jar were two of the girls from the original Happy Little Vegemites television commercial.
When it first went to air in 1959, Margaret Hole and Trisha Cavanagh were just school-aged children.
Nearly 50 years on, they still have fond memories of their first television advertisement.
EVEN I HAVE MY LIMITS..HA HA
Vegemite gelato - scoop of the day
AdvertisementIt's a multicultural twist on an Aussie favourite that's sure to get the tastebuds tingling this Australia Day.
Those celebrating the national day in Brisbane will have the chance to cool down after a couple of snags and beers - with a Vegemite gelato.
Italian-trained Gherardo Deflorian and his partner Lei Hua, of Brisbane's Gelateria Cremona, concocted the unique ice cream flavour for lovers of the Australian icon.
The Happy Little Vegemite Song
We are happy little Vegemites as bright as bright can be,
We all enjoy our Vegemite for breakfast, lunch and tea,
Our mummy says we're growing stronger every single week,
Because we love our Vegemite,
We all adore our Vegemite,
It puts a rose in every cheek