Wednesday, January 30, 2008
The ABC's famous squiggle logo could be wiped from the nation's TV screens in a overhaul of the public broadcaster's brand not seen in 40 years.
The design, technically a "lissajous curve", appears set to be bumped in favour of a more formal ABC1 graphic as part of the network's move into the digital age.
ABC TV will be renamed ABC1, bringing it in line with the corporation's digital network, known as ABC2, while it also has plans to introduce another digital-only ABC3 station dedicated to childrens content.
ABC TV is running a teaser campaign including the line "there is a change coming", The Australian newspaper reported on Wednesday.
The newspaper says it is understood the squiggle will be retained as the ABC's corporate logo, but it will no longer be the key focus on its television identity.
It also says the move is expected to spark opposition from "Aunty's rusted-on viewers".
The ABC's squiggle has been in use since 1965.